“The whole is greater than the sum of its parts.”
So far, we have looked at each of the components of communication in isolation. One common message that the reader would have observed is that we have constantly emphasized that these elements should be used together, in perfect synchronization and in an integrated manner. In this chapter, we will see how we can integrate these various elements together, to make an effective presentation.
If we were to use a sports metaphor, in the earlier chapters you saw the various parts of playing tennis–like forehand, backhand, serve, volley, etc. But in a real tennis match, you have to use all of these, integrating them and using them as demanded by the situation. As ...