Great ad-free brands will develop brand positioning that resonates with the communities surrounding the brand. But what exactly does that mean, and how do you construct effective positioning for your brand?
Thankfully, the basic concepts behind brand positioning are much simpler than you might think. By the time you finish Chapter 3, you should have all the tools and information you need to develop your own effective positioning, and by the end of Chapter 4, you’ll have developed prototype positioning for your brand.
In this chapter, I cover the basic building blocks of brand positioning and then outline some principles that will help you set up your own brand positioning project for success.
My Introduction ...
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