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The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors
book

The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors

by Robert D. Austin, Shannon O'Donnell, Richard L. Nolan
July 2016
Beginner to intermediate content levelBeginner to intermediate
320 pages
7h 51m
English
Harvard Business Review Press
Content preview from The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors

CHAPTER SEVENTEEN

INNOVATION

Thursday, December 13, 9:06 AM . . .

Barton pondered an e-mail he’d just received from the CEO, asking him to identify specific ways his department could contribute to IVK’s top-line growth. The e-mail had gone out to all departments. The topic was not new, but the focus on it was. Barton had been hoping for more attention in this area, as he thought there were many ways that IT might accelerate sales. He’d attempted to bounce the idea around with his direct reports a couple of times, but he found that they were so focused on the cost side of the income statement—cost and headcount reductions, efficiency enhancements—that they literally had trouble thinking about IT’s potential to contribute on the revenue side ...

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Publisher Resources

ISBN: 9781633691674