CHAPTER SEVENTEEN
INNOVATION
Thursday, December 13, 9:06 AM . . .
Barton pondered an e-mail he’d just received from the CEO, asking him to identify specific ways his department could contribute to IVK’s top-line growth. The e-mail had gone out to all departments. The topic was not new, but the focus on it was. Barton had been hoping for more attention in this area, as he thought there were many ways that IT might accelerate sales. He’d attempted to bounce the idea around with his direct reports a couple of times, but he found that they were so focused on the cost side of the income statement—cost and headcount reductions, efficiency enhancements—that they literally had trouble thinking about IT’s potential to contribute on the revenue side ...
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