The Agile Marketer

Index

A

1. A/B tests (tests to optimize)
2. Accenture
3. ACE program (Oracle)
4. Acquisition, collaborative economy and
5. Adaptation of marketing
   1. keeping pace with innovation and customers' expectations
   2. modern marketing features
   3. overview
   4. relationship between product development and marketing
6. Adaptive methods
   1. Agile Manifesto
   2. implementing of Agile, common objections
   3. implementing of Agile, key considerations
   4. Kanban
   5. leading methods, overview
   6. Scrum
7. Adina
8. Adobe
9. Advertising
   1. with converged media
   2. native
   3. with social media
10. Advocacy
11. Agile Manifesto
    1. ``Cupcake Model'' of product strategy
    2. fostering marketing modernization with
    3. overview
    4. principles of
    5. on simplicity
    6. values of
    7. website about
12. Agile Marketing
    1. advantages of
    2. case study
    3. as competitive advantage
    4. future of
    5. lean software and
    6. rise of
    7. role of Agile coach
    8. Waterfall predictive approach versus
    9. See also Adaptation of marketing; Agile Manifesto; Collaborative economy; Content marketing; Customer experience; Customer life cycle; Growth hacking; Implementation; Innovation; Integrated marketing platform; Kanban; Marketing automation; Product Managers' perspective; Scrum
13. Agile Marketing Meetup
14. Airbnb
15. Albers, Joseph
16. Altimeter Group
17. Amplification, with automation
18. Anchoring
19. Ariely, Dan
20. Automation. See Marketing automation

B

1. Backlog
2. Bain
3. BazaarVoice
4. Berger, Kenneth
5. Bershad, Blaine
6. Best-in-class solutions
7. Big Data, used by Target
8. Bike Shop Air
9. Bogsnes, Bjarte
10. Boston University
11. Brinker, Scott
12. Bureau of Labor Statistics
13. Burndown chart
14. Business goals, ...