The Agile Marketer

Acknowledgments

Many marketers provided feedback on this book during its development. For the last year it has been evolving as a shared document with more than 25 collaborators logging in to comment, suggest changes, and make edits. In this way, it's fair to say the book has been developed using an Agile process.

Oracle deserves recognition for its support of this project and for making internal teams and customers available to participate. Beyond this access, my colleagues at Oracle have inspired me—and challenged me—to expand my thinking about how to apply an approach that was pioneered at smaller companies inside the enterprise. Their willingness to grapple with these ideas, provide feedback, and share insights has demonstrably improved this book.

I also had the great fortune of working with a talented editor, Jan Koch, whose efforts went well beyond editing.

Finally, a heartfelt thanks to my wife, Alicia Smart, for her support and encouragement throughout this project.