Chapter FourLove the ProblemDig Deep to Find New Insights

Joe Gebbia and Brian Chesky studied industrial design together at the Rhode Island School of Design and quit their jobs in 2008 without any idea about what to do next—except that they wanted to start a business together. Sketchbooks in hand, they had just begun to brainstorm possible business ideas when they received notice from their landlord that their rent was going up 25 percent. If they wanted to keep their San Francisco apartment, they needed money—and fast.1

It just so happened that five thousand designers were descending on San Francisco during the upcoming weekend for a major design conference, and there were not enough hotel rooms in the city to accommodate them all. Gebbia ...

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