Chapter EightTurning a Strategic CornerTake the First Steps, Shed What Doesn't Fit, Experiment, and Reinforce
Like every other company in the cellular handset market, Samsung was blindsided by the 2007 introduction of the then-revolutionary Apple iPhone. But while Nokia and BlackBerry both precipitously lost market share as the iPhone took their place, Samsung emerged strong—capturing a highly profitable 40 percent of worldwide market share by 2012, compared to 13 percent for Apple.
With about the same annual revenues ($190 billion) as Microsoft, Google, Amazon, and Facebook combined, Samsung Electronics currently dominates nearly every product category in which it competes. Now, facing declining profits from hardware sales and having set ...
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