book

The Agility Advantage

by Amanda Setili

September 2014

Intermediate to advanced

256 pages

5h 40m

English

Jossey-Bass

Read now

Unlock full access

The Impetus for This BookWhat You Can GainA CaveatHow to Get the Most out of This Book
What Is Agility?Business Models Are Evolving Fast—with New Winners and New LosersWhat Kind of Companies Need to Be Agile?What We See in Agile OrganizationsChanges in Technology, Culture, and the Economy Are Driving the Need for Greater AgilityIncrease Agility Where It Makes the Most DifferenceWhere Is Agility Most Important in Your Business?Notes
Experience What Customers Do, FirsthandPut Customers to WorkGet out of the Office and into the FieldGive Customers a Reason to Talk, Then Listen InEncourage the UnexpectedIn ConclusionNotes
Your Customers Can Show You the WayYour Products Can Show You the WaySegment Customers According to Why They Are Using Your ProductsNiches and Microcultures Reveal New Opportunities for GrowthObserve “Outlier” CustomersContinuous Customer Intelligence: Harnessing Data to Gain Up-to-the-Minute ForesightAutomate CustomizationIn ConclusionNotes
Observe the Customers' Daily Environment, the Tools They Use, and the People They Interact WithObserve and Interview Customers to Identify Opportunities in Business-to-Business MarketsEnlist the Customer as CollaboratorKnow What Problems You Are Trying to SolveUnderstand Your Customers' Hearts, Minds, Habits, and ValuesUnderstand How Your Customers Vary Across Cultures and GeographiesIn ConclusionNotes
How Can We Best Assess and Respond to Market Change?What Types of Market Change Do We Need to Be Concerned About?How Can We Best Identify and Prioritize the Marketplace Changes That May Affect Our Business?Anticipate What Might Happen NextPrioritize and Take ActionWhat Action Is UPS Taking to Respond to the Changes in Its Business Environment?In ConclusionNotes
Why Breakthrough Ideas Are ImportantLessons from AGCO on Developing Breakthrough StrategiesTechniques for Developing Breakthrough ThinkingIn ConclusionNotes

How Tesla Motors Succeeded, and Managed RiskFurther Thoughts on Managing Risk and UncertaintyIn ConclusionNotes
Communicate IntentTake the First StepsShed What Doesn't FitBuild New CapabilitiesExperiment and ReinforceIn ConclusionNotes
Create Focus by Paring Your Priorities to the Essential FewPaint a Picture of the Intended FutureGet the Right People on BoardSet an Example for Employee BehaviorMotivate Through Autonomy and EmpowermentPlan for the UnexpectedImprove and Adapt ContinuouslyThe Importance of a Motivating PurposeIn ConclusionNotes