6
Design: Building the Blueprint
Design is not just what it looks like and feels like. Design is how it works.
—Steve Jobs
The key theme of this chapter is about taking inventory. While the discovery phase discussed in Chapter 5 is largely about research, understanding your users, developing representative personas, and learning more about what content you have in your inventory, the design phase is all about making design choices based on the list of requirements gathered during discovery and filling in the holes. Ideation, testing, gap analysis, and prototyping govern the design phase.
When preparing for AI implementation, you should identify how to best integrate AI with your existing technology and services. It’s useful to consider how you’ll ...
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