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The AMA Dictionary of Business and Management by George Thomas Kurian

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Q

Q ratio Devised by American economist James Tobin, a ratio of the total value of a company to the replacement value of its total assets. The ratio is used to measure the impact of intangible assets.

Qualified audit Review of a financial statement that is qualified either because the auditor has found some irregularities, the audit itself was limited in scope, or all details have not been disclosed but there is insufficient cause for a negative report.

Qualitative forecasting Predictions that rely on expert opinion rather than statistical data.

Qualitative marketing research Study of the beliefs, motivations, perceptions, and opinions of respondents, using in-depth interviews and group discussions.

Quality Totality of the features, characteristics, ...

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