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The AMA Handbook of Project Management, 4th Edition by Jeanette Cabanis-Brewin, Paul C. Dinsmore

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CHAPTER 23

Projects

The Engine of Strategy Execution

JEANNETTE CABANIS-BREWIN, PM SOLUTIONS RESEARCH

JAMES S. PENNYPACKER, PENNYPACKER AND ASSOCIATES

Most of us have participated in strategic planning sessions and later wondered what became of all those great ideas. There has long been a disconnect between the vision of strategy and its implementation. Fortune magazine has reported that nine out of ten corporate strategies devised on the executive level never come to fruition.1 One reason is found in a survey conducted by the Society for Human Resource Management and the Balanced Scorecard Collaborative: 73 percent of polled organizations said they had a clearly articulated strategic direction, but only 44 percent of them communicated that strategy ...

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