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The Analytical Marketer
book

The Analytical Marketer

by Adele Sweetwood, Thomas H. Davenport
September 2016
Beginner to intermediate content levelBeginner to intermediate
208 pages
3h 50m
English
Harvard Business Review Press
Content preview from The Analytical Marketer

4

Building Talent and Skills

From Traditional to Modern

Once you've assessed the mind-set of the people in your organization and have thought through some of the structural changes you'll make, you need to think about who belongs in your marketing organization. Who's in? Who's out? What new positions should you create to optimize analytics? We turn to this topic next.

As you shift your organization to be both more analytical and customer-centric, you need to ensure that your people have the requisite skills to perform in the new kinds of roles you're creating. And that takes two components: incorporating a different filter for hiring new employees, and also assessing your current staff to see if they have the desire and capability to evolve and ...

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Publisher Resources

ISBN: 9781625278463