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The Analytical Marketer
book

The Analytical Marketer

by Adele Sweetwood, Thomas H. Davenport
September 2016
Beginner to intermediate content levelBeginner to intermediate
208 pages
3h 50m
English
Harvard Business Review Press
Content preview from The Analytical Marketer

INDEX

accountability

change and, 126

for data quality, 2834

leaders and, 129, 145146

permission to fail and, 138139

addressability, ixx

advocacy, customer, 3639

agility, 42, 120

analytical mind-set and, 5859

analytics in campaign, 4648

channel performance and, 6365

embracing marketing, 4958

in leadership, 5

leadership and, 123149

permission to fail and, 137144

warning signs with, 143

alignment

campaign agility and, 4648

channel convergence and, 64

of communication across channels, 1415

global marketing and, 9193

of sales/marketing relationship, 8290

of structure, 6195

structure and, 78

always-on world, 1, 1920, 50

analytical IQ, 116117

Anthony, Barbara, 73

“Ask Me Anything” sessions, 125

assessment, 114118, 152

assumptions ...

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Publisher Resources

ISBN: 9781625278463