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The Analytical Marketer
book

The Analytical Marketer

by Adele Sweetwood, Thomas H. Davenport
September 2016
Beginner to intermediate content levelBeginner to intermediate
208 pages
3h 50m
English
Harvard Business Review Press
Content preview from The Analytical Marketer

SAMPLE JOB DESCRIPTIONS

Data Visualization Analyst

Summary

Designs new approaches to analytics for strategic use across the business. Builds reports and analytics that provide key business insights used for data-driven decision making. Possesses a strong business acumen coupled with demonstrated technical ability to know how to develop, explore, analyze, and present data and solutions to a business audience.

Primary Responsibilities

  • Takes a proactive, consultative approach to analytics. Asks the right questions of the data and makes proactive recommendations aligned to overall business strategy.
  • Provides project leadership on marketing analytics requests, including requirements management, report development, testing, and communications to stakeholders, ...
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Publisher Resources

ISBN: 9781625278463