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The Analytical Puzzle: Profitable Data Warehousing, Business Intelligence and Analytics by David Haertzen

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Chapter 17 Business Intelligence Applications

The great strength of computers is that they can reliably manipulate vast amounts of data very quickly. Their great weakness is that they don't have a clue as to what any of that data actually means.

Stephen Cass, IEEE Spectrum, Jan 2004

After reading this chapter you will be able to:

  Identify opportunities for using BI in your organization

  Explain examples of successful analytics applications.

In Chapter 16, you learned about presenting BI and analytics data. Scorecards, dashboards, reports, and BI portals are the formats that have proven to be effective. ...

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