In God we trust, all others bring data.
W. Edwards Deming
When you have completed this chapter, you will be able to:
• Define data, information, knowledge, and wisdom
• Categorize quantitative and qualitative data attributes
• Write effective definitions for data attributes
• Name data attributes
• Specify metrics and KPIs.
In Chapter 4, you became aware of the technical architecture of data warehousing and business intelligence. You gained perspective on the big picture of data warehousing and business intelligence.
In this chapter, you will add to your perspective ...