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The Analytical Puzzle: Profitable Data Warehousing, Business Intelligence and Analytics by David Haertzen

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Chapter 5 Data Attributes

In God we trust, all others bring data.

W. Edwards Deming

When you have completed this chapter, you will be able to:

  Define data, information, knowledge, and wisdom

  Categorize quantitative and qualitative data attributes

  Write effective definitions for data attributes

  Name data attributes

  Specify metrics and KPIs.

In Chapter 4, you became aware of the technical architecture of data warehousing and business intelligence. You gained perspective on the big picture of data warehousing and business intelligence.

In this chapter, you will add to your perspective ...

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