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Can You Find the Errors?

Over the years, we have presented The Anatomy of Persuasion seminars in two formats. One is in a single session, one day or less, in which we cover only the fundamentals. The other format requires two half-day sessions back to back, with a one-hour overnight assignment. In the latter, people come to the seminar with an actual proposal subject of their own choosing in mind and already researched. (Participants receive guidance in advance on how to prepare.) This way the training given is customized to the exact needs of each participant.

After learning the fundamentals in the first session, participants go through a development process. They complete overnight assignments in which they prepare their actual proposals. ...

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