Chapter 4. The iTunes Store

Before the Apple TV became public, people speculated on what an Apple-designed TV accessory would be like. Everyone assumed Apple would add the capabilities of a TiVo, letting you record broadcast television for playback later.

Realize, this doesn’t happen with most companies. No one is idly speculating about how HP is going to improve kitchen appliances. But when Apple stepped out of the “computer” box by releasing the iPod (which wasn’t the first digital music player by a long shot), people started asking, “What else can Apple do?” And the real unspoken question was, “What else can Apple do better?” So, an Apple television box would naturally control the content that’s already coming into the television, right?

Well, ...

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