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The Arab World Unbound: Tapping into the Power of 350 Million Consumers by Vijay Mahajan

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Acknowledgments

No project of this magnitude could have come together without the generosity and support of the hundreds of people who shared their stories and insights with me. It would be impossible to name everyone who helped guide this project from its conception through its final realization, and I offer my sincere apologies and gratitude to those I have omitted from this list. While many of these people have moved on to new jobs and new companies, I have identified almost all of them with the company at which they worked when we met or spoke.

First, I thank the many people who work for and with the Coca-Cola Company. I am truly grateful for their continued support of and enthusiasm for the world's emerging markets and for this book. My ...

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