CHAPTER 1

Introduction

What Is a Financial Model?

Let our advance worrying become advance thinking and planning.

— Winston Churchill

In times when the demand-supply equation may not really be conducive to business operations or may undergo erratic swings, corporate needs to have a dynamic mechanism to gauge the likely impact of the market turbulence on their fortunes and thus arises the need for financial modeling.

Among the various possible uses of the same, generating the revenue and expense forecasts is of paramount importance. In conjunction with the proposed capital expenditure plans and debt servicing obligations of the company, this could be a source of crucial insights for decision-making and foresee the possible scenarios of profitability ...

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