Chapter 1: Where Are We Now?
1.1 INTRODUCTION
Smriti, a brain tonic, is an over-the-counter drug to enhance memory. It was launched in January 2007. This ‘new to the market’ product was a huge success in its initial launch in the western states of India. Following this success, the brand was promoted nationally.
The drug is based on a formulation prepared by Central Drug Research Institute (CDRI), Lucknow, after 18 long years of research. The formulation is based on ‘Brahmi’, a natural plant native to India. It had been tested over a period of time and was certified by CDRI/CSIR to be safe before it was introduced into the market for commercial purposes.
Since the launch of the product, its sales figures have seen typical variations. Sales have ...
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