Chapter 3: How Do We Get There?
3.1 STRATEGIC OPTIONS AND THE RECOMMENDED PLAN
3.1.1 Marketing Background
While there is a strong potential in the large memory enhancer market, there are many alternatives available that compete for the same benefits. The alternatives however fall in the secondary and other categories not linked to memory enhancers. For Smriti to succeed, they must attract business from the existing consumers as well as other segments of the market. To accomplish this, marketing communications has to position itself by analyzing the consumer segments.
Table A3.16Problem Analysis Chart
Source: Kepner & Tregoe
3.1.2 Positioning ...
Get The Art and Science of Business Communication, 4e, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
