Appendix2

The Process of Research

If a man will begin with certainties, he will end in doubts; but if he will be content to begin with doubts, he will end in certainties.

—Francis Bacon

INTRODUCTION

A report involves three things: (1) research (investigation), (2) analysis, and (3) presentation. The reader’s interest in the report is primarily in its well-­documented presentation of facts and conclusions, but a report can never meet the expectations or needs of the reader unless the writer labours through careful research and provides a critical analysis of the data collected. Therefore, to write reports (for decision makers in business), you should first ­understand some research methods and hone your analytical skills.

STEPS IN SCIENTIFIC ...

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