The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition

CHAPTER 10

Organizational Communication

“The most important audience for a company’s communications is not the customer, as is commonly believed, but the employee.”

—Pratt and Whitney

Upon completion of this chapter, you should be able to:

1. Understand the functional relationship between communication and management.
2. Identify new trends in organizational communication due to technological changes and developments.
3. Know why managers need strong communication skills.
4. Understand the elements that form the structure of an organization’s communication network.
5. Understand the formal and informal lines of organizational communication.
6. Know what and how much should be communicated to employees at the workplace.

COMMUNICATION AT WORK

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