chapter 3The Roots of Engagement
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Engagement is not one-dimensional. It's found in sports, friendship, and through all facets of life. It can be effortless, natural, and magnetic. Over the years, we've learned the characteristics of what really engages people in such a compelling, sustained way that they feel captivated, drawn in, and connected. We stumbled upon some of the "secrets to the sauce." We weren't present to interview those bricklayers who were building that cathedral. But
The roots of engagement.
we have talked to some of the tens of millions of people we've helped ...
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