chapter 5I Can't Be Engaged If I Don't Get It
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In classic strategy-speak, an executive once said, "These tests were conducted over a six-month period using a double-blind format of eight overlapping demographic groups. Every region of the country was sampled, and the focus testing of our toys showed a solid base in the 9-to-11-year-old bracket with a possible carryover into the 12-year-olds. When you consider that Nobots and Transformers pull over 37 percent market share, and that we're targeting the same area, I think that we should see one-quarter of that, and that is one-fifth of the total revenue from all of last year. Any questions?"
Relevance can reawaken a childlike sense ...
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