chapter 15Key #6: Practicing before Performing

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Most businesses are rife with stories of corporate survival, transformative change, or unique and unseized opportunities that are just around the corner. Yet each story has a common and consistent roadblock to the promised land. That roadblock is how to get people to take action in areas that are unfamiliar and that make them uncomfortable. So how do you engage people to take the risks that they've become very good at avoiding? How do you get them to actively engage in the stories of your business by writing the future chapters? It starts with recognizing the reality that most people want to or, even better, need to practice in a ...

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