CHAPTER 16
CASE STUDIES
Social Success Stories for B2C and B2B
It's easier to write (or read!) about all the things you must do to find success with your social selling strategy than to actually do them. But there are plenty of others who have already tested the waters and learned what worked and didn't work for them. I chose three companies to speak with that I have personally interacted with online to find out how they have used social selling to drive traffic, increase sales, and encourage engagement—and in each case found they have done it well. The results of my interviews with their owners follow.
Company: Caron's Beach House, a specialty ...
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