CHAPTER 7
TOOLS OF THE TRADE
Using Online Services and Applications to Help You Find, Track, and Engage Social Customers
The modern sales and marketing machine thrives on data. From analyzing customer profiles to tracking pipeline growth, it's easier than ever before to gather, sort, crunch, and make use of numbers that provide a data-driven snapshot of how you and your business are performing at any given point and time. What's truly exciting is that it's no longer only Fortune 500 companies that have access to this level of detail. Even if you are a small company, or flying completely solo, you have access to a great deal of information that ...
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