Chapter 6Stakeholders and Love

DOI: 10.4324/9781003372684-8

The essence of love is not what we think or do or provide for others, but how much we give of ourselves.

Rick Warren

6.1 How to Treat Different Stakeholders with Love

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.

Martin Luther King, Jr.

In the business environment, love is commonly seen as a feeling totally alien to the cultures of most organisations. Some renowned authors have even observed that love could undermine important business variables or Key Performance Indicators (productivity, quality levels, competitiveness, efficiency, etc.). Most companies focus on improving these indicators, instead of centring ...

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