About the Author

Trained as a direct marketer who embraced Digital early on, Robert Solomon is known for his expertise as a brand strategist and new business developer. He also is a commercial writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach, particularly skilled in job search.

As varied as these disciplines are, they share a single objective: they are about changing behavior of a company, a client, an employer, or a consumer.

Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals.

Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a score of clients, including Ammirati Puris Lintas, Blitz, BoomBox, Brandmuscle, Chase Insurance, Cognitive Arts, Condé Nast, Digitas Health Lifebrands, Deep Focus, Draft Worldwide, Ferrara and Company, Initiative Media North America, PALAZZO | Investment Bankers, Procurian, R/GA Interactive, Saatchi and Saatchi X, Sotheby's, and Womenkind.

Robert previously was President and CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).

Robert lives in Napa, California, with his wife Roberta and with the world's best dogs, Alvin and Molly.

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