The Art of Digital Marketing

Acknowledgments

None of this would have been possible without the following people. Eternal gratitude to:

Anthony Quigley, my cofounder of the DMI and partner in crime for the past eight years, for his enduring energy and enthusiasm for our “little project.”

Ken Fitzpatrick, CEO of the DMI, for bringing our ideas to fruition, making it all real, and bringing the much-needed adult supervision.

The Product team at the Digital Marketing Institute, who have created the most widely taught digital marketing certification programs, doing so with skill, talent, and dedication. This book would not exist without them. Kudos and thanks go to the Product team (past and present, in-house and external.) Managed by Paul Groarke, they include: Conor Tyrrell, Sophie Smith, Niamh Healy, Deirdre Wyer, Claire Monahan, and Garry Cleere.

The whole gang at the Digital Marketing Institute who bring their talent and energy to bear on our activities, on a daily basis.

The constellation of digital marketing practitioners who have informed, taught, and validated the DMI programs over the years. This book is an expression of all of their expert knowledge and hard won experience.

The many thousands of students who have taken Digital Marketing Institute courses through the years and are a constant source of challenge, inspiration, and encouragement. You keep us on the straight and narrow.

—Ian Dodson