April 2016
Beginner to intermediate
400 pages
10h 46m
English
Content preview from The Art of Digital Marketing
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
About the Author
Ian Dodson is Co-founder and Director of the Digital Marketing Institute. The Institute has defined a set of qualifications for the digital marketing industry that are now the most widely taught global certifications, available in over 70 countries worldwide.
Ian chairs the Digital Standards Authority, which consists of representatives from major digital companies and agencies, who contribute to and validate the DMI framework of qualifications. These qualifications act as an educational and professional pathway for students, educators, and employers.
Passionate about student-centric outcomes and an advocate of education and digital literacy, Ian believes digital technologies are enabling tools for raising economic and social standards globally.