The Art of Digital Marketing

Preface

The Digital Marketing Institute is the global certification standard in digital education for learners, educators, and the industry. Ours is the world's most widely taught digital marketing certification program, and there are more graduates certified by us than by any other industry body. Our mission is to establish a series of global professional standards to which both employers and professionals can subscribe. That is why we founded the Digital Standards Authority, an industry-based working group that defines and validates Digital Marketing Institute courses. The DSA validates our development of internationally recognized and respected standards that support digital marketing education by ensuring consistency in our industry-certified training.

Digital technology has transformed the way we live and work and has impacted every industry from retail to health care. Now more than ever, organizations and their employees face the challenge of developing and maintaining their business operations and customer engagement in a constantly evolving digital space. In a recent survey, only 37 percent of American employers said that they thought that recent college graduates are prepared to stay current on new technologies.¹ The increasing digital skills gap and consequent need for training is unmistakable, and something that we are dedicated to addressing.

Our goal is to empower professionals with the digital skills and knowledge needed to take control of their careers and maximize ...