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The Art of Business Communication by Graham Shaw

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4

The power of two visuals

By ‘two visuals’ I mean showing two separate pictures on the left and right. Below we see Spike using two flipcharts.

Representing time – it feels natural for most people to see the past to the left and the future to the right

Representing time – it feels natural for most people to see the past to the left and the future to the right

Alternatively, if you have only one visual surface such as a whiteboard, this could mean splitting the picture as Spike has done below.

Illustration

In this way you can represent numerous contrasting concepts or visually represent ends of a continuum. I am not recommending doing this all of the ...

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