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The Art of Business Communication by Graham Shaw

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6

Metaphors and similes

In the previous chapter we saw examples of the usefulness of metaphors in key messages. We will now explore them further, along with similes. Metaphors and similes are such a part of everyday language that it is almost impossible to have a conversation without hearing them or using them ourselves.

A metaphor is defined as a figure of speech that contains an implied comparison, for example:

  • We are skating on thin ice.

A simile explicitly indicates that one thing is similar to another, for example:

  • It’s like a sprinting race.

Metaphors and similes really do lend themselves to the expression of ideas in pictures. This means that they are an ideal way to share thoughts and ideas.

Use a metaphor as an introduction ...

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