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The Art of Short Form Content by Bryan Cook

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2Tom Cruise and a Bazooka:

The Image

" The painter constructs, the photographer discloses.

Susan Sontag, On Photography

A generic stock image is a cost-effective way of signaling to people that you have nothing different or worthwhile to say.

Lee Clow's Beard, #leeclowsbeard "

There are statements you tend to hear a lot when you work in this industry – "it needs to be done ASAP"; "the client wants the budget to come down"; "we might need you to do some weekend work" – and one of the most common is, "I know we have to use stock footage, but I really don't want it to 'look like stock.'" Now, despite how impossible this request is to meet, as there is an ironclad metaphysical law that states that all stock must look like stock or else it ceases ...

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