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The Art of Short Form Content
book

The Art of Short Form Content

by Bryan Cook
December 2015
Intermediate to advanced content levelIntermediate to advanced
190 pages
6h 6m
English
Routledge
Content preview from The Art of Short Form Content

Index

Note: Page numbers in italic indicate figures.

Ace of Spades trailer (hypothetical film), effects in 137-8

action: and edits 79, 81-2; motivation of 9-10, 24-30

advertising: short form video content as 2-3, 10; on television 15

Alter, Adam 157-8, 159

Altobello, Stephen 110

ambient vision 132, 153

American Hustle trailer, music in 104-5, 105

analogous color schemes 167, 168

anger, red and 160

animals, emotional response to 62

antagonist 73, 76

"anthem spot" 58-9

Apocalypse Now (film): color in 164; music in 103

attention: attracting 9, 10-13, 27-8; editing for directing 78-9; in exchange for emotional response 14-15; images and 38, 51-8; sound effects to draw 112-13

Auden, W.H. 133

audio track see music; sound effect(s)

Bach, Johann Sebastian 94 ...

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Publisher Resources

ISBN: 9781317329954