Using Photos, Graphics and Type



Only one news medium—radio—attempts to reach large audiences without strong graphic appeal. We live in a world in which visual stimulation is important in attracting and holding the attention of television viewers, newspaper and magazine readers, and Web surfers. Indeed, in today’s world it’s almost unthinkable to ignore the power of design and the impact of video, photos and graphics.

Unfortunately, too many journalists are so focused on written or spoken content that they fail to appreciate the power of visuals. Many word-oriented journalists view visual journalists as those who merely add form or ornamentation to the news. Indeed, word-oriented people often don’t view visual journalists ...

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