OVERTURE

Whether your business is a factory or a farm, an office or an opera company, there are benefits from bringing an artistic perspective to your work. Many people feel the arts are important in their private lives but don’t have a place in their work world. Our book is meant to be a bridge across that divide.

The Art of Business describes a way of looking at business that is as important, productive, and profitable as the more conventional one. Historically, the business world has focused on the economic flow of business: first on owning, controlling, and employing the necessary economic inputs; then on carrying out the economic processes in the value chain more efficiently than anyone else; and ultimately on satisfying the customers’ desires ...

Get The Art of Business now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.