OVERTURE
Whether your business is a factory or a farm, an office or an opera company, there are benefits from bringing an artistic perspective to your work. Many people feel the arts are important in their private lives but don’t have a place in their work world. Our book is meant to be a bridge across that divide.
The Art of Business describes a way of looking at business that is as important, productive, and profitable as the more conventional one. Historically, the business world has focused on the economic flow of business: first on owning, controlling, and employing the necessary economic inputs; then on carrying out the economic processes in the value chain more efficiently than anyone else; and ultimately on satisfying the customers’ desires ...
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