CHAPTER FOURArtistic Inputsin Business

Artistic inputs operate very differently from economic ones. Inputs like land, labor, and capital can be applied in variable amounts, trading off an increase of one for a decrease of another. Artistic inputs like imagination and emotion don’t work incrementally. They push things forward in leaps and surprises. They don’t obey the laws of calculus, which makes them less likely to show up in an economist’s model.

Imagination is an artistic resource, and so is emotion. Intelligence, more particularly artistic intelligence, is a critical raw material, and so is experience. Sure, more things go into making art and working artistically, but looking at these four inputs will give you a good picture of what resources ...

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