CHAPTER SIXArtisticProcesses inBusiness

Between inputs and outputs are the processes that get us from one end of the flow to the other. The economic processes are R&D, manufacturing, distribution, and marketing. The artistic processes create something, produce and present it, and then connect with the audience: “create image produce image connect.” Our purpose in this chapter is to comment on artistic elements in each process and show how they can enrich these business basics.

The creative process, in art and in business, is where the breakthroughs happen, ...

Get The Art of Business now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.