Good art, like good work, is never made in a vacuum. We are lucky to have had the support and advice of many gifted people. Three deserve particular mention. Without them, this book never would have been conceived, written, and published.

Marc Scorca, the president of Opera America, values the cross-pollenization between the worlds of art and business more than anyone else we know. He has looked to us to bring business thinking into the arts community, while we have been learning from him how a great leader works. Marc provided the inspiring spark that started us on this book, and he kept pushing, challenging, and supporting us for the next two years.

Rafe Sagalyn, our agent, showed us what it’s like to really believe in your ...

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