9.2. Ways to succeed
There are two main ways an organization or team can start changing a process: bottom up or top down (and sometimes both). The two ways are very different, as you’ll see, and either could be the right approach for your team or company. There’s no one right way.
As you proceed, you’ll need to learn how to convince management that your efforts should also be their efforts, or when it would be wise to bring in someone from outside to help. Making progress visible is important, as is setting clear goals that can be measured. Identifying and avoiding obstacles should also be high on your list. There are many battles that can be fought, and you need to choose the right ones.
9.2.1. Guerrilla implementation (bottom up)