Computer models are only useful if they provide a solution to a problem. This sounds obvious but software developers can sometimes lose sight of this basic fact. I worked for about three years at i2 Technologies, a supply chain software company that has since been acquired by JDA software. I was a solution architect for one of their flagship products that had recently been released called Supply Chain Planner (SCP). SCP was championed as a revolutionary software solution that would enable companies to vastly improve their supply chain performance through improved planning. How the software would do this was somewhat mysterious, but never mind, this was at a time when the hype around supply ...
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