In art school, you’re taught that your first idea is never your best idea, because the whole point of creating art is to create something unique. With visual communication, it’s the opposite. You aren’t trying to create something unique, you’re trying to communicate clearly. Your first idea is usually your best idea, because visual communication is about finding common ground. One way to find this common ground is to use a concept called “visual metaphors.”
Visual metaphors create a more relatable and understandable scenario with pictures. These can be drawings of metaphors shared by the presenter, or drawings that you come up with to more clearly communicate the idea being shared.
WHY USE VISUAL METAPHORS?
You might be asking, ...