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The Art of Data-Driven Business
book

The Art of Data-Driven Business

by Alan Bernardo Palacio
December 2022
Beginner to intermediate content levelBeginner to intermediate
314 pages
6h 55m
English
Packt Publishing
Content preview from The Art of Data-Driven Business

3

Finding Business Opportunities with Market Insights

In recent years, the word insight has been used with more frequency among innovation market testers. Most of the time it’s utilized without a clear definition, sometimes implying that there are hidden patterns in the data that is being utilized, or it can be used in the context of business to create new sources of revenue streams, to define more clearly the conditions and preferences of a given market, or how the different customer preferences vary across different geographies or groups.

In this chapter, we will use search engine trends to analyze the performance of different financial assets in several markets. Overall, we will focus on the following:

  • Gathering information about the relative ...
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Publisher Resources

ISBN: 9781804611036Supplemental Content