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The Art of Data-Driven Business
book

The Art of Data-Driven Business

by Alan Bernardo Palacio
December 2022
Beginner to intermediate content levelBeginner to intermediate
314 pages
6h 55m
English
Packt Publishing
Content preview from The Art of Data-Driven Business

8

Grouping Users with Customer Segmentation

To better understand consumer needs, we need to understand that our customers have distinct consumer patterns. Each mass of consumers of a given product or service can be divided into segments, described in terms of age, marital status, purchasing power, and so on. In this chapter, we will be performing an exploratory analysis of consumer data from a grocery store and then applying clustering techniques to separate them into segments with homogenous consumer patterns. This knowledge will enable us to better understand their needs, create unique offers, and target them more effectively. In this chapter, we will learn about the following topics:

  • Understanding customer segmentation
  • Exploring data about ...
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Publisher Resources

ISBN: 9781804611036Supplemental Content