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The Art of Data-Driven Business
book

The Art of Data-Driven Business

by Alan Bernardo Palacio
December 2022
Beginner to intermediate content levelBeginner to intermediate
314 pages
6h 55m
English
Packt Publishing
Content preview from The Art of Data-Driven Business

10

Web Analytics Optimization

A data-driven marketing optimization is an analytical approach to marketing that values decisions that can be supported with trustworthy and verifiable data. It places high importance on choices that can be substantiated by empirical evidence, whether traffic sources, page views, or time spent per session. The effectiveness of data collection, processing, and interpretation to maximize marketing results are key components of the data-based approach’s success.

In this chapter, we will be learning about the following:

  • Understanding what web analytics is
  • How web analytics data is used to improve business operations
  • Calculating the user’s customer lifetime value (CLV) based on web analytics data
  • Predicting the user’s ...
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Publisher Resources

ISBN: 9781804611036Supplemental Content