December 2022
Beginner to intermediate
314 pages
6h 55m
English
A data-driven marketing optimization is an analytical approach to marketing that values decisions that can be supported with trustworthy and verifiable data. It places high importance on choices that can be substantiated by empirical evidence, whether traffic sources, page views, or time spent per session. The effectiveness of data collection, processing, and interpretation to maximize marketing results are key components of the data-based approach’s success.
In this chapter, we will be learning about the following: