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The Art of Crossing Cultures by Craig Storti

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2Culture Shock

What strikes me the most upon the whole is the total difference of manners between them and us, from the greatest object to the least. There is not the smallest similitude in the twenty-four hours. It is obvious in every trifle.

—Horace WalpoleLetters

To succeed in an overseas assignment, expats have to interact effectively with the local people. Since most of those people are foreigners, and since the expat is a foreigner to them, succeeding abroad means being able to work effectively across cultures. And there’s the rub: because of cultural differences—different, deeply held beliefs and instincts about what is natural, normal, right, and good—cross-cultural interactions are subject to all manner of confusion, misunderstanding, ...

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